Research from the Liberal Party’s own pollster, Crosby/Textor, shows marriage equality is a vote winner for the Coalition.
Crosby/Textor today announced new, previously-unreleased research results which show marriage equality has majority support among Coalition voters and among swing voters.
Director of Research at Crosby/Textor, Jim Reed, stated in an article published today on the ABC’s Drum website that allowing same-sex couples to marry is “a vote winner” for the Coalition.
According to Mr Reed,
“Some will say that right-of-centre voters are opposed, but our polling says all party bases and, yes, the all-important swing voter group have a majority in favour of marriage equality.”
“There is very little electoral downside here, but a lot of upside; especially when our poll also finds that this is a far more important issue to those that support it than to those who oppose. In other words, legalisation is a vote winner.”
Australian Marriage Equality national director, Rodney Croome, said,
“Allowing a conscience vote so marriage equality can pass through parliament is not only the right thing for the Coalition to do, it’s also the smart thing.”
“Removing obstacles to marriage equality is a sure fire way for the Federal Government to reclaim some of the support it has lost in recent months.”
Earlier this month Crosby/Textor released research which found support for marriage equality has reached a new high of 72%, with majority support extending across every demographic. Today’s research results have not previously been released.
In his article Mr Reed wrote that those who claim marriage equality is not supported in particular areas like western Sydney or regional Queensland, among older people and married couples, or among people of faith are wrong.
“This is an issue whose time has come. It is not about age, it’s not about sexuality, it’s not about geography, it’s not about politics and it’s not about faith. This is about a majority of people deciding that something is right.”
To read Mr Reed’s article, go to
http://www.abc.net.au/news/2014-07-31/reed-the-tides-have-turned-on-same-sex-marriage/5637770
To view the research go here: https://www.australianmarriageequality.org/crosby-textor-same-sex-marriage-research-2014/
For further comment contact Jim Reed on 0409 601 297 or Rodney Croome on 0409 010 668.
Author Jim Reed
Publication: AME Media Release
Date 31 July 2014