The launch of a campaign for same-sex marriage in Sydney’s CBD was unexpectedly gatecrashed by promoters of Lady Gaga’s new single in Sydney’s Martin Place – but the organisers didn’t mind.

The campaign by activist group GetUp and Australian Marriage Equality (AME) features a television commercial starring identical twin brothers Paul and David Battye.

Despite sharing the same clothes and toys while growing up, Australian law prevents Paul, who was best man at his twin’s wedding, from also marrying, because of his sexual orientation.

“I can reflect on how that must feel if you don’t have the opportunity to ask the person that you love to marry,” Paul says in the commercial, which airs on national television from Monday.

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For TV reports of the launch, click here and here