It sounds like a headline from the Onion, but strategy documents uncovered yesterday, from the nation’s most prominent anti-gay marriage group, the National Organization for Marriage (found by the Human Rights Campaign), reveal a novel approach to convincing Americans to vote against marriage equality: recruit glamorous but unintelligent celebrities. (p.19/20)

“Hollywood with its cultural biases is far bigger than we can hope to be. We recognize this. But we also recognize the opportunity – the disproportionate potential impact of proactively seeking to gather and connect a community of artists, athletes, writers, beauty queens and other glamorous non-cognitive elites across national boundaries. (This is applying the Witherspoon and IAV model to non-intellectual elites.)”

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